ICRG Research on the Impact of Gambling Advertising

Funding to support research focused on the impact of gambling advertising and aspects that may contribute to risky or problematic behaviours and attitudes.

The International Center for Responsible Gaming (ICRG), formerly the National Center for Responsible Gaming (NCRG), is a US-based 501(c)(3) charitable organisation that was founded in 1996. Its mission is to help individuals and families affected by gambling disorder by supporting peer-reviewed, scientific research into gambling disorder; encouraging the application of new research findings to improve prevention, diagnostic, intervention and treatment strategies; and advancing public education about gambling disorder and responsible gaming.

The International Center for Responsible Gaming (ICRG) is providing research grants for projects focused on the impact of gambling advertising, including television, digital and push notifications. The goal of this initiative is to determine the aspects of advertising that might promote risky or problematic gambling attitudes and behaviours and provide metrics for the development of advertising guidelines for gambling operators and regulators.

Examples of eligible projects include:

• Controlled experiments assessing the physiological, cognitive, emotional and/or behavioural effect of different types of messages, including messaging promoting gambling availability, messaging promoting less risky gambling and messages warning of harm.
• Studies of awareness of advertisements in different populations of people who gamble (emerging adults, vulnerable populations, different cultural groups).
• Studies of methods of effectively promoting responsible gambling tools such as gambling helplines and self-exclusion.